Pharmalive - The Pulse of the Pharmaceutical Industry


Search Criteria: Search In:  
Conferences
THE MED AD NEWS SHOW Episode 15: Certifying compliance
In Episode 15 of The Med Ad News Show, Managing Editor Joshua Slatko is joined by Ilyssa Levins and Wayne Pines of the Center for Communications Compliance and Scott Cotherman, CEO, CAHG, the first healthcare advertising agency to become fully certified in regulatory compliance for advertising and promotion through the CCC. The group examines the pressure on pharma ad agencies to ensure regulatory compliance is a priority, as increasing government oversight is causing clients to ask agencies to demonstrate their strength and expertise in the subject. Ms. Levins believes that regulatory compliance training is no longer enough; agencies will need to test employees to confirm they can apply their knowledge to everyday, tactical executions to support their clients’ businesses. Mr. Pines provides a historical look at the government’s increasing level of regulatory action, and Mr. Cotherman offers insight from the agency side about minimizing risks while still creating innovative marketing strategies.
Provided by: Med Ad News magazine
Register or Login below to download this and other white papers.
Login to download whitepapers Register To Download Whitepapers
 
Ask The Experts

MedAdNews
Which pharma or biotech company, in your opinion, uses offshoring ...

R&D Directions
What are some recommendations on "fit-for-purpose" best practices ...
How feasible is the nasal route to deliver peptides into the brain ...
Have tangible strides been made in using PET scanning to study ...

Supplements

MedAdNews
Guide to Pharmaceutical Marketing and Interactive Services
Download

Podcasts

BIO’s Big Ideas with James C. Greenwood
Download

The Government and Drug Development with James C. Greenwood
Download

Politics, Approvals, and PhRMA’s Future with John Castellani
Download

Meet Your New President with John Castellani
Download

Download previous episodes

Webcasts

Pharmalot
Infusing Your Knowledge Of The Injectable Drug Delivery Market
May 23, 2011 2:00pm ET | 11:00AM PT
Register Now

View More Webcasts

If you would like to post your white paper on PharmaLive, please contact us.
 


about us | advertise | contact us | home
terms of use | privacy | copyright | site map 		©2010 UBM Canon Pharmaceutical Media Group