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THE MED AD NEWS SHOW Episode 6: The promise of CLM
Closed-loop marketing (CLM) technology allows sales representatives to collect continuous, real-time feedback to create targeted marketing messages. In Episode 6 of The Med Ad News Show Podcast, Dale Hagemeyer, a managing VP at Gartner Research, discusses whether CLM is a passing fad or whether it has staying power. Even as pharmaceutical sales forces overcome the infrastructure hurdles that make CLM possible, they still face an uphill climb to ensure their CLM technology delivers all that it promises.
Provided by: Med Ad News magazine
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