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Pharmerging markets insights
As growth opportunities continue to dwindle in more developed markets, pursuing the emerging markets is a strategic priority for multi-national pharmaceutical companies. In a special Podcast presentation released in conjunction with Med Ad News' March 2011 feature on emerging markets strategies, David Campbell of IMS Health brings to light the opportunities in these markets, the types of companies that have the best chance for success, and what they will need to do differently to ensure their path to profitability in pharma's fastest growing markets.
Provided by: IMS Health
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