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Managed Markets Contract Effectiveness: Optimizing Rebates and Relationships
Managed markets contracts continue to be exposed to dynamic changes, from unprecedented government mandates to evolving market forces. And with $40 billion in rebates and discounts on the line, pharmaceutical companies face budget, tactical and organizational issues in addressing these stresses.
A strong contracts analytics solution, tailored for pharma, can yield new insights in the performance of private and public health plans and marketing to patients and physicians. This paper explores statistical analysis, forecasting and predictive modeling as pathways to communicate confidently with stakeholders, fine-tune business processes, and make more profitable negotiating decisions.
Provided by: SAS Institute Inc.
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