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THE MED AD NEWS SHOW Episode 15: Certifying compliance
Provided by: Med Ad News magazine
In Episode 15 of The Med Ad News Show, Managing Editor Joshua Slatko is joined by Ilyssa Levins and Wayne Pines of the Center for Communications Compliance and Scott Cotherman, CEO, CAHG, the first healthcare advert...
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THE MED AD NEWS SHOW Episode 14: BIO's big ideas
Provided by: Med Ad News magazine
In Episode 14 of The Med Ad News Show, James C. Greenwood, CEO and president of BIO, continues his conversation with Editors Steve Niles and Joshua Slatko to discuss the results of the organization's recent survey o...
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THE MED AD NEWS SHOW Episode 13: The government and drug development
Provided by: Med Ad News magazine
In Episode 13 of The Med Ad News Show, Editors Steve Niles and Joshua Slatko are joined by Biotechnology Industry Organization President and CEO James C. Greenwood to discuss President Obama's FY 2012 budget proposa...
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THE MED AD NEWS SHOW Episode 12: Politics, approvals, and PhRMA's future
Provided by: Med Ad News magazine
In the final installment of a two-part series, Med Ad News Show hosts Steve Niles and Joshua Slatko are joined by John Castellani, the new President and CEO of the Pharmaceutical Research and Manufacturers of Americ...
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THE MED AD NEWS SHOW Episode 11: Meet your new president
Provided by: Med Ad News magazine
John Castellani became President and CEO of the Pharmaceutical Research and Manufacturers of America in August 2010. Six months into his tenure, Mr. Castellani sits down with Steve Niles and Joshua Slatko, the hosts...
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THE MED AD NEWS SHOW Episode 10: Not all interests are conflicts
Provided by: Med Ad News magazine
Episode 10 of The Med Ad News Show Podcast concludes the three-part series of conversations with Thomas Sullivan, the president and founder of Rockpointe Corporation and the creator of the Policy and Medicine blog a...
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THE MED AD NEWS SHOW Episode 9: Reform factor
Provided by: Med Ad News Magazine
Episode 9 of The Med Ad News Show Podcast continues the three-part series of conversations with Thomas Sullivan, the president and founder of Rockpointe Corporation and the creator of the Policy and Medicine blog at...
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THE MED AD NEWS SHOW Episode 8: Defender of industry-sponsored CME
Provided by: Med Ad News magazine
For decades, continuing medical education has been under attack, faced with charges of bias and conflict of interest when sponsored by commercial organizations. Episode 8 of The Med Ad News Show Podcast kicks off a ...
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THE MED AD NEWS SHOW Episode 7: Apply the squeeze, measure the juice
Provided by: Med Ad News magazine
Pharmaceutical sales forces throughout the industry are adopting closed-loop marketing (CLM) programs to gain real-time physician feedback from their product details. But effectively measuring and analyzing the floo...
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THE MED AD NEWS SHOW Episode 6: The promise of CLM
Provided by: Med Ad News magazine
Closed-loop marketing (CLM) technology allows sales representatives to collect continuous, real-time feedback to create targeted marketing messages. In Episode 6 of The Med Ad News Show Podcast, Dale Hagemeyer, a ma...
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THE MED AD NEWS SHOW Episode 5: The Silver Lining
Provided by: Med Ad News magazine
A silver lining may exist for the healthcare communications industry. John Kamp, executive director of the Coalition for Healthcare Communication, discusses why communications companies could see an upswing in busin...
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THE MED AD NEWS SHOW Episode 4: Approach With Caution
Provided by: Med Ad News magazine
Following the FDA hearing on the pharmaceutical industry use of social media, marketers are moving forward cautiously. John Kamp, executive director of the Coalition for Healthcare Communication, talks about why leg...
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THE MED AD NEWS SHOW Episode 3: Don't Forget FDAAA
Provided by: Med Ad News magazine
John Kamp, executive director of the Coalition for Healthcare Communication, discusses what is yet to come from the Food and Drug Administration Amendments Act of 2007, including the growing importance of Risk Evalu...
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THE MED AD NEWS SHOW Episode 2: The New FDA
Provided by: Med Ad News magazine
A new FDA is in charge under Commissioner Margaret Hamburg and Deputy Commissioner Joshua Sharfstein. John Kamp, executive director of the Coalition for Healthcare Communication, discusses why he has confidence in t...
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THE MED AD NEWS SHOW Episode 1: Tax Terror
Provided by: Med Ad News magazine
Industry narrowly avoided an elimination of the marketing expense tax exemption in the healthcare reform bill. However, it's a popular idea in Washington that could rear its head again with potentially devastating e...
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